MARKETING that gets results.

the women series

Over four transformative months, we focused on implementing a bespoke Customer Relationship Management (CRM) solution using HubSpot. Our goal was clear: to make her business processes as smooth and efficient as possible while aligning them closely with her customer needs.

Our project involved several key initiatives:

CRM Customization and Training: We tailored the HubSpot setup to integrate seamlessly with existing business processes, adding automated email sequences and refining booking procedures. Our monthly optimization ensured the system evolved with the business's needs.
Marketing Integration: We crafted a comprehensive integration of digital marketing efforts, including targeted Facebook ads and a centralized Milanote marketing hub, all connected through HubSpot for coherence and impact.
Enhancing the Client Journey: We developed detailed buyer personas and mapped the client journey, focusing on strategic touchpoints to boost engagement and retention.

The results were immediate and impressive, leading to her business's most successful revenue month ever, despite January typically being one of her quietest months of the year.

‘After implementing a new CRM, setting up multiple email sequences, refining my bookings processes and helping me integrate zapier I have enjoyed reaping the reward with the biggest revenue month to date within my business. I have no doubt that all of this extra support from the CRM has played a huge role in that. I look forward to continuing my work with Kelsea and could not recommend her enough!"

- Holly Sinclair, The Women Series

THE MET FOR MENTAL HEALTH GALA

Objective: To establish The MET Gala as a prestigious annual event designed to fund mental health resources for individuals under 25 in the Nelson/Tasman Region, while ensuring the event itself becomes a landmark in the cultural calendar.

Strategy: Our team at crafted a holistic marketing and fundraising strategy that not only addressed immediate event goals but also laid a foundation for sustained impact. This approach included leveraging both digital and traditional marketing channels, enhancing sponsor relationships, and building a strong community connection.

Key Tactics Implemented:

Integrated Marketing Strategy:
- Content Marketing: Developed a content calendar featuring blogs, interviews with mental health professionals, and stories of those impacted by the funds raised, distributed across various online platforms.
- Influencer Partnerships: Partnered with local celebrities and influencers who are passionate about mental health, to amplify our message and reach a broader audience.
Strategic Sponsor Partnerships:
- Cross-Promotional Opportunities: Provided sponsors with opportunities for co-branded content and social media features, enhancing visibility and engagement.
- Exclusive Sponsor Benefits: Introduced tiered sponsorship levels, offering unique benefits such as VIP experiences and exclusive networking opportunities.
Advanced Digital Marketing:
- Targeted Advertising: Implemented targeted ad campaigns across social media platforms and Google Ads, focusing on demographics likely to support mental health initiatives.
Traditional Media Outreach:
- Print Media: Launched print advertising campaigns in local newspapers and magazines, creating awareness and driving ticket sales and sponsor interest.
- Outdoor Advertising: Utilized bus backs, billboards, and posters in key locations to maximize visibility in the Nelson/Tasman region.
Networking Events
- Pre-Event Networking Opportunities: Hosted exclusive reception for potential sponsors , media and key community figures to foster relationships and build excitement, with ‘A Night with Mike King’
Event Execution:
- Guest Experience: Ensured a seamless event from start to finish for 250 guests, managing every detail to create an unforgettable evening.
- Auction Management: Conducted a live auction during the gala, raising an additional $30,000, which directly contributed to the fundraising efforts.

Results: The strategic combination of digital and traditional marketing, alongside robust sponsor engagement and community involvement, led to:

A sold-out gala with over 250 attendees.
Substantial funding, including over $140,000 raised, and more than $90,000 donated to 'I Am Hope'.
Significant enhancement in community awareness and support for mental health issues among youth in the region.

Conclusion: The inaugural MET Gala set a new standard for event-based fundraising in support of mental health. The integrated approach not only achieved remarkable financial results but also established a strong foundation for the gala as an ongoing event, ensuring continued support for mental health resources in the community.

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local glass company

Challenge: Despite steady growth over eight years, the company faced strategic bottlenecks. The Managing Director was overwhelmed with day-to-day marketing tasks, which hindered focus on broader business development and vision. Marketing efforts were fragmented and lacked data-driven foundations, resulting in stagnation during the initial lockdown period.

Solution: K.O was tasked with overhauling the marketing strategy to streamline operations and establish clear, unified campaign management. Key interventions included:

Data-Driven Marketing: Installed advanced attribution tracking software to clearly identify which channels were driving client acquisition and to measure the effectiveness of each marketing effort.
Sales Funnel Optimization: Built and optimized three new sales funnels, enhancing conversion rates. Existing funnels were revamped with new graphics and copy, supported by rigorous A/B testing to refine messaging and visuals.
Content Strategy Enhancement: Implemented a consistent content calendar, executing four targeted email broadcasts per month to niche prospects, which increased open rates by 20% and click-through rates by 15%.
Social Media and Email Marketing Revamp: Overhauled organic social media strategy to improve user engagement by 30%. Cleaned and segmented the email list, which boosted email deliverability by 25% and overall conversion rates by 18%.
Creative and Messaging Alignment: Developed new creative assets and unified messaging to emotionally connect with prospects, better articulating the company’s value proposition. This alignment led to a 35% increase in lead generation.

Results: In just six months, our strategic interventions yielded impressive outcomes:

Interaction and Pipeline: Saw a 40% increase in customer interaction and doubled the robustness of the sales pipeline.
Return on Investment: Achieved a 50% positive return on ad spend and a 120% increase in overall ROI.
Strategic Marketing Cohesion: Replaced disparate marketing tactics with a cohesive strategy, enabling a proactive rather than reactive approach to market conditions.
Operational Efficiency: Freed up the Managing Director to focus on strategic business development, thanks to streamlined marketing processes.

Conclusion: By redefining the marketing strategy, we not only enhanced operational efficiency but also set a new standard for growth and scalability within the building industry. The company now enjoys a clear strategic direction with measurable results, ensuring long-term success and stability.

NZ eCommerce Clothing Retailer

We partnered with an up and coming eCommerce clothing brand to lay down a strategic foundation for their marketing efforts. Since implementing this robust strategy, the brand has seen remarkable and steady growth, with a 500% increase in revenue year over year. This transformative approach not only propelled their financial success but also solidified their position in a competitive marketplace.

Website Optimization:
- Enhanced User Experience: Redesigned the client's website with a focus on aesthetics and usability, improving navigation and mobile responsiveness to boost customer satisfaction and conversion rates.
- Checkout Optimization: Streamlined the checkout process to reduce cart abandonment and enhance the speed of transactions.
Data-Driven Marketing:
- Customer Segmentation and Personalization: Utilized advanced analytics to segment the customer base, enabling personalized marketing campaigns and product recommendations that significantly increased conversion rates.
- Performance Metrics: Implemented detailed tracking of key performance indicators to continually refine marketing tactics and product offerings.
Comprehensive Digital Marketing:
- SEO and Content Marketing: Developed a content-driven SEO strategy that elevated the brand's search engine rankings for critical keywords, increasing organic traffic.
- Social Media Marketing: Enhanced social media engagement through strategic content campaigns, influencer collaborations, and community building, increasing followers and engagement rates.
- Email Marketing: Revamped email strategies focusing on lifecycle marketing, including welcome sequences, re-engagement campaigns, and loyalty programs, which boosted repeat customer rates.
Aggressive Paid Advertising:
- PPC and Retargeting Campaigns: Implemented targeted pay-per-click and retargeting campaigns across Google and social media platforms, tailored to audience behavior and preferences, maximizing ROI on advertising spend.

Results: The comprehensive strategy delivered exceptional results:

Sales Growth: Achieved an unprecedented 500% growth in sales over 12 months.
Enhanced Brand Visibility: Grew organic traffic by 80% and social media engagement by 50%, significantly increasing brand awareness.
Customer Acquisition and Retention: Increased customer acquisition by 65% and improved customer retention rates by 40%, solidifying the brand's market presence.

WHAT OUR CLIENTS SAY ABOUT US…

creative, efficient, and delivers results.

We found a huge gap in our marketing space - lawyers aren’t marketers!
We wanted to create a collaborative brand strategy to increase brand awareness and identify business development opportunities.
We had the vision but did not have the tools or know-how to get there. Kelsea has come in full steam ahead. She has listened and produced beyond what we imagined.
We have produced a brand strategy and are working towards improving our in-person and online presence. Kelsea is creative, efficient, and delivers results.
-Julie Knowles, Harmans Lawyers
5x growth achieved in 12 months

KO Marketing is hands down the best strategy consulting brand. The value we have got from them has reshaped our business and helped us grow our business by over 500% in the last 12 months. I recommend them highly.
-Gordon Duff, RCLTD
the best investment I have made for our companies marketing.

Hubbers Flooring and Soft Furnishings have been working with KO Marketing since April 2020.  The professionalism, feedback and support has been outstanding, KO Marketing has helped Hubber’s hugely grow our awareness and leads in an ever-changing market and amongst uncertain times.
KO Marketing now looks after all of my businesses, and I recommend them to absolutely everyone.  This is the best investment I have made for our companies marketing.
– Taryn Beatie, Hubber Flooring & Soft Furnishings
We have achieved fantastic growth

I just wanted to say well done and thank you for the work put in to launch MIASUKI in the Australasian region, I have been following your campaigns and the overall result was fantastic! We have achieved fantastic growth as a result.
– Piers W., MIASUKI, Italy.
exponential growth

KO Marketing came on board as our remote Marketing & Growth Director for One Black Horse.  

Kelsea she came on board to freshen up our image, grow our sales and increase our social media presence in Australasia.

She was so successful in doing this for us it resulted in us being able to sell the business at the end of Year 1, with it having grown its online presence and sales exponentially.
– Caitlin H., One Black Horse
highly recommend to any company wanting growth in Nz and abroad.

We initially engaged KO Marketing to develop a new business development strategy, which included Face-to-Face marketing in Europe with potential international suppliers to grow our brand presence and develop trade relationships.
She successfully secured multiple exclusive trade relationships with key suppliers for the Australasian region. We then further engaged Kelsea on an on-going basis to develop and execute our growth and marketing strategies.
We would highly recommend KO Marketing to any company wanting growth in both New Zealand and abroad.
-Lisa Tennekoon, Equus Lifestyle
cannot recommend KO Marketing enough.

I cannot recommend KO Marketing enough. Making my businesses go digital was effortless and pain-free. Kelsea certainly knows her job and knowing my industry made it even easier. Thanks so much
– Shelley Penny, Serial Entreprenuer